RealtorDesk — the real estate operating system
Built by realtors, for realtors.
Every lead answered. Every deal tracked.
The real estate operating system — MLS-synced inventory, an AI-ranked call list, and follow-up that runs itself. One platform, month-to-month, no usage markup.
Launchpad
Daily briefing
38 new leads overnight
6 flagged high intent
Contacts
4,812
New leads
38
Tasks due
12
Listings
27
Lead trend · 30 days: +24%
Call these first
- DWDana WhitfieldZillow · viewed 9 homes · replied 4m agoScore94
- MOMarcus OyelaranWebsite · saved search alert · 2 textsScore87
- PRPriya RamanOpen house · pre-approved · appt pendingScore81
Wired into the systems you already run on
MLS Live Board Feed
Active, pending & sold inventory
SMS + Voice
Agent lines for texting & calls
Authenticated sending domain
AI Voice Agent
Inbound call handling & routing
Google Calendar
Two-way sync
How it works today
Spending more every month for a system that does less
The same three problems came up in every conversation with working agents — and none of them get fixed by adding one more subscription.
Tool Sprawl
Four to six platforms to run one business: a CRM here, a dialer there, an IDX site, a scheduler, a spreadsheet for closings. Leads fall in the gaps between them and nobody notices until the month closes short.
Premium Pricing, Narrow Tools
Lead-gen platforms can run into the thousands a month and still need bolt-ons for texting, transactions and reporting. You end up paying platform prices for a lead pond and a landing page.
No Pipeline Intelligence
Your dashboard tells you how many leads you have. It never tells you which four are ready to buy this week, who hasn't been touched in nine days, or which source actually pays for itself.
Launchpad
Know who to call before you open your laptop
Every morning the AI briefing reads your whole database — intent signals, recency and pipeline stage — and hands you a ranked call list. No more scrolling a lead table guessing who's warm.
- Intent scoring from property views, replies, saved searches and stage
- Counters, lead trend, top cities, top sources and a team leaderboard
- Aging alerts surface anyone who hasn't been touched in a week
Daily briefing
Wednesday · 7:41 AM
38 new leads overnight. 6 flagged high intent — Dana Whitfield re-engaged after nine days and is the strongest call on the board this morning.
Call these first
- DWDana WhitfieldViewed 9 homes · replied 4m agoZillow94
- MOMarcus OyelaranSaved-search alert · 2 textsWebsite87
- PRPriya RamanPre-approved · appt pendingOpen house81
- KDKen DohertyNo touch in 9 days · stage: ShowingReferral74
Top lead cities · 30 days
Communications
One inbox for SMS, email, voice and chat
Agent lines for SMS and voice, email, voicemail transcripts and website chat land in one threaded inbox against the contact record. Nothing lives in your personal phone anymore.
- Dedicated agent numbers with full call and text history
- Saved templates plus mass send and broadcast to any filtered view
- Unread filtering so the team works one shared queue
- Dana WhitfieldCan we see the Ocean Blvd unit?SMS
- Marcus OyelaranRe: 3 new matches in TorranceEmail
- Voicemail — (562) 555-01880:34 · transcript readyVoice
- Web chat visitorIs 118 Pine still available?Chat
Agent line: (562) 555-0142
AutoTracks
Follow-up that runs itself
AutoTracks fire the moment a lead is enrolled — texts, emails, reminders and call tasks on the schedule you set. The sequence keeps working the lead while you're at a showing.
- Trigger on lead created, source, stage change or manual enrollment
- Mix message steps with assigned tasks and reminders for the agent
- Reply detection pauses the track and flags the contact for a call
AutoTrack · New Buyer Lead
trigger: lead created · source is Zillow or Website
- 0 minSMSSent
Hi Dana — Andrew with RealtorDesk Realty. Saw you looked at 118 Pine. Still shopping?
- 5 minCall taskSent
Speed-to-lead call assigned to Andrew
- 1 dayEmailSent
3 homes matching your saved search in Long Beach
- 3 daysSMSQueued
Want me to line up two showings this weekend?
- 7 daysReminderQueued
Log outcome + move stage or drop to long-term nurture
Enrolled
412
Replied
27%
Appt set
9%
Property Search
Live MLS inventory, not a stale export
Active, pending and recently sold inventory streams off your local board feed on a continuous sync. Your buyers see what's really on the market, and you see it first.
- Saved searches with new-match alerts to the lead and the agent
- Filters for price, beds, baths, type and sqft plus map view
- Sign-rider text responder captures the lead from the curb
- 118 Pine Ave #7042 bd · 2 ba · 1,180 sf$729,000Active
- 3421 Ocean Blvd4 bd · 3 ba · 2,410 sf$1,245,000Pending
- 807 Termino Ave3 bd · 2 ba · 1,640 sf$865,000Sold
MLS feed health
Last run 2 min ago
Records processed 18,204
Listings stored 9,867
Watermark 07:38 PDT
Text PINE704 → listing details sent, lead captured.
Everything else in the box
Nine more modules, no bolt-ons
Every module ships on every tier. You are not buying a lead pond and adding tools until it works.
Lead Queues
Inbound leads filtered, auto-routed and behavior-scored. Saveable views.
Pipelines
Configurable stages and a drag-and-drop deal board. Every move logged.
Transactions & GCI
Commission, key dates and closings with rolled-up GCI and volume.
Reporting & Source ROI
Speed-to-lead, conversion, ad-spend attribution, CSV export.
Calendars & Booking Links
Two-way Google Calendar sync plus Cal.com public booking pages.
Listings & Open Houses
Listing stage, pricing, MLS record and sign-rider text responder.
Contacts & Timeline
Every call, text, email and stage change on one contact record.
Agent Seats & Roles
Seat-level permissions, routing rules and per-agent leaderboards.
Platform Console
Sub-account provisioning, tenant billing counters, MLS feed health.
Who it's for
Same platform, two different jobs
Solo Agents
Run a real operation without hiring an assistant.
- One login for CRM, MLS search, texting and transactions
- AutoTracks answer every lead while you're showing property
- Branded IDX-ready site and public booking link included
- $299/mo month-to-month — $250 one-time onboarding, no lock-in
Teams & Brokerages
See production and accountability without asking for updates.
- Round-robin and rule-based lead routing with speed-to-lead timing
- Team leaderboard: leads, new, appt set, showing, under contract, sold
- Seat-level permissions and per-agent pipelines
- Source ROI and ad-spend attribution with CSV export
AI Suite · optional add-on
Let the AI work the leads you can't get to
Bolt it onto any tier for $1,250 per AI voice/chat agent. Voice minutes, messages and model usage are billed at cost — no markup, ever.
Website Chat Widget
24/7 lead qualification on your site. Captures contact details and drops the conversation into the inbox.
AI Voice Agent
Inbound call handling and routing with live transcripts, metered in AI minutes.
AI Text & SMS
Automated qualification across SMS, Messenger and Instagram, with handoff the moment intent shows.
AI Content Generator
Listing descriptions, social posts and email copy written from the listing record.
AI Review Responder
Auto-replies to Google and Facebook reviews in your voice, queued for approval.
SMS, voice and AI minutes pass through at carrier and provider rates. You see the same numbers we do.
Pricing
Platform pricing without platform games
Every module on every tier. Pay monthly or take two months free on annual.
INCLUDED IN EVERY PLAN
You get a real website, not a landing page
Every plan — including Starter — comes with a live IDX website: your branding, your domain, live MLS search, and every lead dropping straight into your CRM. Choose from three professionally designed layouts. No setup fee, no separate website bill.
Want something built from scratch instead? Custom website design starts at $1,500 one-time — your monthly price doesn't change.
Starter
For solo agents systemizing their business.
$299/mo
Billed monthly · cancel anytime
+ $250 one-time onboarding
- Your own IDX website — included
- Full CRM (1 user)
- Email & SMS automation
- Calendar & online booking
- Pipeline + contact log
- Unlimited email
- Self-serve + email support
- Onboarding video library
Growth
For teams up to 5 users scaling lead flow.
$749/mo
Billed monthly · cancel anytime
+ $250 one-time onboarding
- Your own IDX website — included
- Everything in Starter
- Up to 5 seats
- Team dashboards & lead routing
- Advanced funnels & automations
- Reputation management
- Reporting & call tracking
- 1-on-1 onboarding
- Priority chat support
Pro
For brokerages & top-producing teams.
$1,249/mo
Billed monthly · cancel anytime
+ $250 one-time onboarding
- Your own IDX website — included
- Everything in Growth
- Up to 15 seats
- Advanced roles & permission groups
- API access & integrations
- Dedicated account manager
- Custom training & rollout
- SLA-backed priority support
- Quarterly business reviews
AI Suite add-on — $1,250 per AI voice/chat agent
Available a la carte on any tier. Each agent is billed separately. Usage billed at cost, no markup.
All tiers month-to-month. Additional users $100/mo. One-time $250 onboarding fee gets you set up and running. No annual lock-in.
The math
One platform instead of six subscriptions
Most agents assemble their operating system out of separate tools, each with its own login, its own bill and no shared record of the client. RealtorDesk replaces the whole stack.
Typical cost of separate tools compared with what RealtorDesk includes
| What you need | Bought separately | In RealtorDesk |
|---|---|---|
| CRM & pipeline | $69 - $199/mo | Included |
| IDX / MLS search site | $99 - $500/mo | Included |
| Follow-up & drip automation | $99 - $300/mo | Included |
| SMS, voice & calling lines | $50 - $200/mo | Included |
| Transaction & commission tracking | $40 - $120/mo | Included |
| Scheduling & booking links | $15 - $30/mo | Included |
| TOTAL | $370 - $1,350/mo | $299/mo |
Ranges reflect commonly advertised starting rates for standalone tools in these categories. RealtorDesk bills one flat platform fee; the AI Suite is an optional add-on and telephony passes through at cost.
Why RealtorDesk
Five reasons teams switch and stay
One platform, one bill
CRM, MLS search, communications, automation, transactions and reporting under a single login. Nothing to stitch together, nothing to reconcile.
Priced like software, not like leads
From $299/mo month-to-month. Additional seats $100/mo. One-time $250 onboarding gets you set up and running. No annual lock-in, no lead-gen upsell attached to your contract.
Usage billed at cost
SMS, voice minutes and AI model usage pass through at carrier and provider rates. You see the same numbers we do — no markup, ever.
Built by working realtors
We built this to run our own business first. Every module exists because a deal almost slipped through a gap in the tools we were paying for.
AI that ranks, not just chats
The daily briefing reads your whole database and hands you a ranked call list. Intent scoring on views, replies, saved searches and stage.
The founders
Two licensed realtors, one very specific problem
We are working realtors. Andrew ran a solo pipeline out of four disconnected tools; Miguel was managing a team on spreadsheets and a dialer that never talked to the CRM. Between us we paid for a CRM, an IDX site, a texting app, a scheduler and a transaction tracker — and still lost leads in the gaps.
So we built the desk we wanted: live MLS inventory, one inbox, follow-up that fires on its own, and a briefing that tells us who to call before we open the laptop. We ran our own business on it for a full year before selling a single seat.
Miguel A. Hernandez
Co-founder
Andrew Perez
Co-founder
“We built the system we wanted to use for our own business. Now, we're sharing it with you.”
FAQ
The questions producers actually ask
Still missing something? Email hello@realtordesk.net — a founder answers.
Book a demo
See it run on your market
Tell us your board and team size and we'll show you the desk with your inventory in it — not a canned demo tenant.
- Thirty minutes, screen shared, your board's inventory pulled up live
- We'll price your exact seat count and show usage billed at cost
- Migration path off your current CRM mapped on the call
- No contract to sign afterwards — every tier is month-to-month
Prefer email? Reach us at hello@realtordesk.net.